For Media

Hotels for Press
Accommodation levels in Rio de Janeiro are anticipated to be at full occupancy during the conference. While it is not the responsibility of the United Nations to procure accommodation for the media, it should be noted that the Brazilian national organizing committee for Rio+20 has committed to blocking a minimum of 500 hotel rooms in Rio de Janeiro for media covering the conference. Costs must be covered by the media. For more details, visit: http://www.rio20.gov.br For information regarding room availability please contact: Terramar Travel Agency

Emails: reservas2@terramar.tur.br or reservas4@terramar.tur.br or reservas8@terramar.tur.br

Tel: (+55+21) 35120067 or (+55+11) 30142042 or (+55+19) 35145600

Media representatives must present their approval letter and copy rio20.hoteis@itamaraty.gov.br when requesting their accommodations.

Information

Encouraging Green Industry Innovation
Recently, in the New York Times Green Column, Bettina Wassener wrote about the ?Plastic Disclosure Project,? which annually surveys industry on their overall plastic use and reports back on consumption trends. The goal of the project is to raise awareness about plastic consumption, create a ?plastic footprint? akin to a carbon footprint for business, and hopefully motivate industry to change their consumption habits.

Market forces drive the evolution of green industry. However, in many cases natural market forces (such as economies of scale) may work against such a transition, at least in the short term. For example, solar technology, despite its almost carbon-free impact, has had low market penetration compared to fossil fuel-based electricity because of high upfront capital costs. Because of this, there is a significant role for public policy to speed the transition to green industry. There are four general policy approaches available to promote a transition to green industry: taxation, expenditure, regulatory and institutional.

New companies wishing to use greener technologies may find it cost-prohibitive to do so, especially in the energy and transport sectors where brown technologies and carbon-intensive energy sources dominate. International support must foster and incentivize technology transfer and knowledge sharing across developed and developing countries. Continuing to promote larger global or regional networks of knowledge-sharing platforms, such as UNIDO and UNEP?s National Cleaner Production Centres, could further promote cleaner consumption and production. Recently, the EU?s Baltic Sea Region Programme 2007-2013 created a project ?Sustainable Production through Innovation in Small and Medium sized Enterprises? that aims to enhance sustainable production processes in SMEs by providing a knowledge-sharing platform, tools and funding needed to test and demonstrate eco-innovations.

The international community can also be effective in creating or supporting a ?race to the top? for eco-efficiency. One approach to achieving this is to set internationally-agreed upon sector targets for resource and energy efficiency that encourage industrial competition. Targets can be strengthened over time, taking into account new technological innovations.
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